Florent & Co.

Creative Director for Luxe bohemian lifestyle brand

Researched, designed and developed seasonal collection, liaised with off shore suppliers for production, responsible for art direction; clothing and content. Styled photo shoots, designed and maintained the website and created weekly EDM. Fortnightly Visual Merchandising to refresh and add newness to the store. Trained and managed a small retail team. Designed the fit-out of the Byron Bay store.